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Apple Archive

Apple Games: Leveraging Small Market Share

How many hardcore gamers do you know who are also avid Mac users? Probably not many. Windows users have thousands of titles to choose from, and cheap hardware to run their games on. Despite the many virtues of the Mac platform, it is not the first choice of serious gamers. Even the speedy new G5’s will not change that.

Bringing the Apple to the Masses — An Alternative Theory

A few days ago we published an editorial suggesting that Apple should be selling the eMac for 500 bucks or a bare-bones G3-based machine for $200-300 USD, in order to compete with the "cheap PCs" trend today. I was wrong. Creating such price differentation between the G5 and the G3 or eMac would cannibalize the sales of the high-end machines (where more margin for profit exists) and even worse, it would destroy the Apple brand name. But hey, you know me, I am as stubborn as it goes. I discussed the situation with some more people around me and we came up with an alternative plan, which in my opinion, makes more sense business-wise and it has some good potential.

Apple Attempts to Patent Fast User Switching

"Apple has filed for a patent that suggests the company is working on a new mobile device capable of supporting multiple users. Either that or it's cunningly trying to outflank Microsoft's lead on fast multi-user switching by retrospectively patenting the technique as its own. The application, number 0030107606, is entitled 'Multiple personas for a mobile device'. It describes how a computer system's settings can be immediately changed to reflect a new "persona" when the user chooses from a list of available personae using a graphical user interface displayed on the computer's screen." Read it at The Register. Elsewhere, Think Secret published the fourth installment of its "Inside Panther" series.

Two Polls: You and Macintoshes

The "Rise of the Machines" might be taking the cinemas by storm these days, but the Rise of the Apple lately also is taking the IT industry by storm with the introduction of the Power Mac G5 and Mac OS X Panther 10.3 last month. Let's see what the OSNews readers are thinking of the Macs. Come in and vote in our two Mac polls.

NASA Benchmarks Power Mac G5; More Apple News

NASA recently benchmarked Apple's dual 2GHz Power Mac G5 at its Langley Research Center in Virginia. The main purpose of the tests was to compare the G5 to the G4 for "computational fluid dynamics applications" however they also compare it to the Pentium 4.

Analyzing Apple’s Market Position

I have to friendly argue about the OSNews article about Apple: "Could an eMac Strategy Bring More Market Share to Apple?" That article is written from the Computer enthusiast point of view rather from the business man point of view, which usually diverges from the hobbyist, because it considers things that nobody that is not in the Marketing business is aware of. I understand Marketing as defined by Kotler: the right mix of Price, Product, Place and Promotion.

Editorial: Could an eMac Strategy Bring More Market Share to Apple?

Many would argue that market share is not the same as user base. But it doesn't ultimately matter. What really matters is to have as many users as possible, so it will attract more developers and create an actual "market" around the platform. Less users, less money flowing, less third party development, which ultimately leads to the death of a platform. I was reading today this and this editorials, even journalists now buy the "cheap PCs with Linux" deal. Apple has to wake up before is too late and should offer a cheap solution. Apple should learn from NeXT's mistakes, not duplicate them. Update: Look inside for one more idea by some of our readers.

Apple Hits the Fast Track; More Apple News

Regarding the latest on Apple's side: The Guardian has an article, "a look inside Apple's new push for speed" Sanluisobispo says, "G5 breaks Apple's speed limit" Sunspot says. Elsewhere, Apple has quietly posted the winners of the Eighth Annual Apple Design Awards, which "honored developers for the creation of outstanding Macintosh-compatible software products." Also, this document is a high-level summary of the salient features to keep in mind while (re)targetting your programs to run on the G5.

Apple on WWDC: Innovation or Catch Up?

I was present at Apple's WWDC yesterday and witnessed one of the historical moments in Apple's history, the introduction of their 64-bit platform. Am I impressed? The answer is complicated. I was happy to see Apple moving on and deliver. But I would have expected nothing less from a 4 billion tech company who had the need to catch up with the "other" platform, the 32-bit PC. You all heard by now what's new in yesterday's press releases and news coverings. But here is a wrap up of the first day of the conference and a commentary on what Apple really announced yesterday, underneath its surrounding distortion field.

Apple Announces G5: Rumors Were True

The specs for the G5 machines that were accidentally posted at the Apple store a few days ago were correct. Steve Jobs just announced G5 Powermacs at the WWDC conference. He's calling it the "world's fastest personal computer." They just finished doing a demo in which a Dual 2 GHz G5 vastly outperforms a High-end Dual Xeon. Read more for preliminary specs. Prices will be $2000-3000. Oh, and the Panther OSX update was announced, but we already knew about that.

The Bet: Apple, Faster, Better & Still a Loser

"Steve Jobs should take his own advice and sacrifice some profit margin in exchange for some market share. When Apple releases 970-based Macs, they may well be better than their PC counterparts, but Apple's current price structure will drive the masses off to the competition." Read the editorial at MacObserver. C|Net News.com says that Apple is preparing to introduce a new line of machines that are built around IBM's speedy new PowerPC 970 chip, analysts say, a move that won't erase the "gigahertz gap", but should at least narrow the chasm. Elsewhere, Shake 3 is out.

Apple Store Eats Channel Business

Apple resellers are becoming increasingly disgruntled with the product expansion and aggressive pricing of the vendor’s online presence, Apple Store. While a level playing field exists for hardware – allowing resellers to take advantage of face-to-face contact with customers and value-added service levels behind the sale – channel partners are worried about discrepancies appearing in the pricing of some third-party software and peripherals.