But I think the reason that this year’s WWDC felt a little Googley is that both companies are trying to articulate a vision of computing that mixes AI, mobile apps, and the desktop. They’re clearly heading in the same general direction.
It’s becoming ever harder to distinguish the two companies. They are clearly trying to work towards the same future, but they’re coming at it from different directions. It’s fascinating to watch.
The difference in tracking and approach to add and tracking in general
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Yes and no – the business models are still predominantly different. Apple mainly sells software / hardware and some services. Google sells advertising, services and some software / hardware.
Whereas Apple seems to be moving more towards Google’s software / device platform strategy I wonder if Google is moving towards Apples business strategy.
AI could be the driver for a Google strategy pivot. People want to trust their AI and how can you trust AI paid for by advertisers? It might not kill you as per their new rules, but it will try to take your money for sure.
Siri may be dumb, but OK Google is already distorted by paid adds and search words.I would expect the same from any future Google AI service and so am rooting for the underdog (Apple). My real preference is for a new player, someone who is not trying to sell phones, computers, advertising or content and who just wants to give me more intelligent capability. I would pay for that in the old fashioned way.
Google and Apple don’t listen to customers and think they know better. AI right now is a self learning filter which is great for Google and Apple.
AI starts to get interesting when you can teach it to automate for you. That doesn’t sound like something Google and Apple would like.