App submissions on Google Play now reviewed by staff

Google Play, Google’s marketplace for Android applications which now reaches a billion people in over 190 countries, has historically differentiated itself from rival Apple by allowing developers to immediately publish their mobile applications without a lengthy review process. However, Google has today disclosed that, beginning a couple of months ago, it began having an internal team of reviewers analyze apps for policy violations prior to publication. And going forward, human reviewers will continue to go hands-on with apps before they go live on Google Play.

I haven’t noticed any slowdowns or complaints from developers so far.

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  1. 2015-03-17 9:03 pm
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