Android vs. iOS: usage & engagement patterns

Interesting theory, backed up by data, to explain the difference between Android device sales and browser usage share. “The stock Android browser in previous versions reportedly had problems rendering non-mobile optimized web-pages, leading to lower usage. If a user realized that certain webpages were improperly rendered on a mobile device, it would obviously lead to a drop in future browsing sessions from that device. Meanwhile, on Android 4.0, as consumers have realized that the browsing experience is more “desktop-like”, it has led to an increase in browser usage.”

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