Apple Formally Declares Enterprise Intentions

After years of mixed signals, Apple has apparently opened the kimono on its enterprise intentions, announcing a “Mac in the Enterprise” campaign to help large businesses integrate Macs, iPhones, and iPads into their IT ecosystems, InfoWorld reports. “Apple’s Mac focus here is particularly striking, unlike that on the iPhone, which has already made obvious inroads in the enterprise market thanks to Apple’s delivery of business-class management capabilities. By contrast, the Mac’s presence in the business world has been remarkably understated – despite the fact that the Mac population therein reportedly doubled between 2006 and 2008 and looks to grow even more this year.”

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