Biting Words on Apple Come Back to Haunt Dell

Michael Dell offered up some harsh advice a decade ago on how to fix struggling Apple Computer, words that now provide an ironic sting for the newly minted CEO of his own slumping company. “What would I do? I’d shut it down and give the money back to the shareholders,” he said at a technology conference in the fall of 1997. Of course, Apple’s investors and Chief Executive Steve Jobs have gotten the last laugh. Back then, Jobs had just returned to lead the company he had founded, beginning what would become an exceptional transformation. Dell, on the other hand, has watched its business go the other way, and Michael Dell has been recalled to the helm to get it back on track.

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