A common heard question in the operating systems world is, ‘if the alternatives to Windows are so much better, why aren’t people en masse switching to them?’ People come up with all sorts of answers to this question, but in fact, the social psychology world already has a fairly simple answer to this question. This answer also happens to actually explain why Zeta sold so well through the usually superficial television retail channel.This answer is what is known as the Elaboration Likelihood Model, or ELM (Petty, Cacioppo, 1986). This model is based on the presumption that in order for someone’s attitude towards a certain idea, concept, or object to change, there are two routes: the central route, and the peripheral route. Let me first explain these two routes; they are fairly straightforward.
The central route is what you could also call the ‘thinking route’: “The central route is characterised by considerable cognitive elaboration. It occurs when individuals focus in depth on the central features of the issue, person, or message. When people process information centrally, they carefully evaluate message arguments, ponder implications of the communicator’s ideas, and relate information to their own knowledge and values.” (Perlof, 2003).
You can now probably guess what the peripheral route entails: “Rather than examining issue-relevant arguments, people examine the message quickly or focus on simple cues to help them decide whether to accept the position advocated in the message. Factors that are peripheral to message arguments carry the day. These can include a communicator’s physical appeal, glib speaking style, or pleasant association between the message and music playing in the background. When processing peripherally, people invariably rely on simple decision-making rules or ‘heuristics’. For example, an individual may invoke the heuristic that ‘experts are to be believed’, and for this reason (and this reason only) accept the speaker’s recommendation.” (Perlof, 2003).
A crucial part of the ELM is that these two routes do not lead to the same form of attitude change. An attitude change via the central route will be much ‘deeper’ than one via the peripheral route; it is much more resistant to counterpersuasion, it is more longlasting, and predictive of behaviour. Attitude changes via the peripheral route are more superficial, and more easily altered by counterpersuasion.
Another crucial part of the ELM are the factors which determine which route a message will take. It are also these factors which are important to our premise: these factors are motivation and ability. In order for an attitude change to be realised via the central route, one needs to be both motivated as well as able to process the given message. And it is in this area where the problem to our premise lies.
First, let’s look at a diagram made by Petty and Wegener in 1999 (click to enlarge). This diagram looks very complicated at first sight, but if you look a little closer, you see it is actually fairly straightforward. If you follow the diagram, starting at “Persuasive communication”, you’ll see what it takes for information or a message to pass through the central or the peripheral route.
Most of you have probably gotten the gist by now. The limiting factors in converting people from their Windows installs to Linux or any other alternative is the lack of motivation, ability, or both. Let’s start with motivation.
Several factors influence motivation in the ELM, but the two most important are involvement, and the need for cognition. With involvement is ment: is the issue or subject at hand of personal relevance? Does it have important implications for your life? For us operating system enthusiasts, our computer is important; it is part of our life, and we generally do not wish to part with it for too long. Hence, whatever OS we run on it is important to us as well. This does not go for ‘normal’ people.
The need for cognition is the other factor, probably less relevant, but interesting still. The need for cognition is a need to understand how things around us work; people who score high on in this need “prefer complex to simple solutions”, and “enjoy a task that involves coming up with new solutions to problems” (Cacioppo, Petty, 1982). I don’t know about you, but this seems fairly like geeky trait to me.
The second limiting factor I just mentioned is the lack of ability to process a message or information. This entails everything from the superficial level (i.e. being distracted during the receiving of a message by watching TV or reading the newspaper) up to more deeper levels (a lack of cognitive ability and/or knowledge). To put it bluntly: stupid people are unable to process complicated messages (such as an explanation on why the Mac OS is better than Windows).
To sum the above up: when trying to convert Windows users to another platform, advocates often try to appeal to those users’ central route of processing information, but due to a lack of motivation and/or ability to do so on the users’ end, these users fall back on processing the message via the peripheral route, which is doomed to either not change the attitude, or to only a ‘weak’ attitude change, which will turn out to be unpredictive of behaviour (behaviour being installing a new operating system). Please note, however, that the ELM is just that; a model, a simplification of reality.
This leaves one question unaswered: how did YellowTAB manage to sell so many copies of Zeta via superficial teleshopping? Look at the diagram again. You will understand. The interesting bit: how many of those people who bought Zeta this way actually installed and/or used it?
I’d say fairly little.
Sources cited
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i.e., the ‘Elaborate Wireless Networking Model’ as a better explanation for why users will not switch…or end up swiching back?! 😉
Seriously, although I take the caveat that this is just a model of reality really the further and proper question should be, “how many people who did buy AND install Zeta found it did what X previous OS had been doing for them, did it less well, or better.” (say, based on their current hardware)
Just my tuppenceworth
To put it bluntly: stupid people are unable to process complicated messages.
LOL.. I should print that one a billboard
To put it bluntly: stupid people are unable to process complicated messages.
No, that’s arrogant BS being spewed by a technophile with a poor grasp on humanity. People understand implicitly that there are messages that they simply don’t care about. Does that make them stupid? No, it makes them efficient. They don’t waste time thinking about messages that have little value to them.
For example, people regularly travel on aircraft without understanding (or caring) whether the aircraft were made by Boeing or AirBus, the engines by Pratt-Whitney or McDonnell Douglas, etc. But there are very real differences between the aircraft (ie. amenities, comfort, performance, fuel-consumption, etc) that are well understood by domain experts. Should they care? No, of course not. They simply want to use the aircraft to get from one location to another. It’s a tool, a means to an end. The minutia have little bearing on their lives.
Same deal with operating systems. The overwhelming majority of people get their OS installed when they buy their machines. They’re not sitting in their parents’ basements, dorm rooms, or geek headquarters, installing it themselves. So, an alternative is better? Big deal. It has to be not only significantly better — in a tangible way, not just geekery — but make a meaningful change in their lives; otherwise, they simply have no incentive to change.
Consequently, all about incentives for change. If there are insufficient incentives, then nobody changes. Linux and OS X, while good alternatives, aren’t good enough for most people to justify the migration. Perhaps that will change over time. I’m skeptical. But only time will tell.
No, that’s arrogant BS being spewed by a technophile with a poor grasp on humanity.
You’re not getting it. I do not grasp the string theory, nor do I grasp quantum computing, hence I am too stupid to process that information.
Same goes for operating systems.
They simply want to use the aircraft to get from one location to another. It’s a tool, a means to an end. The minutia have little bearing on their lives.
EXACTLY! Hence they do not care about what operating system they are running, hence they are not involved in the subject, hence the information related to operating systems you feed them does not get processed centrally.
You get it now?
Same goes for operating systems.
It has nothing to do with stupidity. People filter. That isn’t an exercise in stupidity.
It has nothing to do with stupidity. People filter. That isn’t an exercise in stupidity.
Of course it is. I know enough people who won’t even know what an operating system is! Hence, they are too stupid in this particular subject to be able to process information about this subject.
It’s not rocket science, really.
I think we’re in agreement on the fundamentals. But I don’t agree with your free-wheeling use of the term “stupidity” when, in fact you mean “lack of knowledge”.
I think we’re in agreement on the fundamentals. But I don’t agree with your free-wheeling use of the term “stupidity” when, in fact you mean “lack of knowledge”.
Note how I said: “To put it bluntly”.
One of my character traits is that I like to a) simplify things, and b) use hyperboles. Combine these two traits, and you understand where I’m coming from
.
Edited 2006-09-26 17:50
One of my character traits is that I like to a) simplify things, and b) use hyperboles. Combine these two traits, and you understand where I’m coming from
.
There are three kinds of people: those who can count and those who can’t.
You can combine the two of his character traits into one and it makes sense.
Let’s discuss Thom, it’s an amusing thing to do.
Perhaps a metaphor is appropriate:
I don’t know how to write Ruby on Rails. By being proficient with PHP/MySQL, I’ve pretty much proven it’s not because I’m too stupid, I could learn it, it’s just that I haven’t expressed an interest in knowing it or haven’t gotten around to it.
Stupidity and ignorance are not the same thing. You might be too stupid to understand something, but it does not follow that those ignorant of another subject are too stupid to understand it. I am sure that within the realm of my expertise there exists many things that you could not comprehend, but that given sufficient time that I could teach you the necessary information to understand arguments about. There may also be matters for which you are simply not capable of ever really grasping, no matter how much effort that I expend.
There may be those unable to grasp a discussion of the merits of say the MacOS vis-a-vis Windows, however your blunt shortcut does more to explain why people might dismiss your argument: you throw the characterizaton of stupid around casually in with a flamewar issue of MacOS vs. Windows. That couldn’t end badly!
I would replace the word stupid with ignorant, but other than that, I completely agree with the original poster.
People are lazy by nature and don’t bother to analyze information and make radical changes in their lives based on new things learned. A few people do, and it is those people who usually end up filthy rich.
or stamped as free-loading hippies because they have figured out that money isnt everything
“The overwhelming majority of people get their OS installed when they buy their machines.”
“If there are insufficient incentives, then nobody changes. Linux and OS X, while good alternatives, aren’t good enough for most people to justify the migration.”
The interesting question is “Would they be good enough if THEY came pre-installed on most computers?”
I’m pretty sure they would in the majority of cases.
and your probably right. didnt mac os have one hell of a upturn the years when third partys could licence it?
What would have been nice is a greater exploration of techniques to “get morons on-message”.
Well, you get them “on message” by not supporting them on the OS you have no interest in supporting. They suddenly process centrally, because you offer them the choice between computing hell (they can’t support themselves) or the convenience of having a support geek. The motivation to follow your “advice” increases dramatically.
Yes, it is coercion MS style. It does however increase use of the OS that you care about. You just have to be harsh: “I don’t do Windows”.
It is not about merits. It is about shoving it in their face. In time they will get used to GNU/Linux and just use it without thinking about why they use it in the first place.
Heh!
This does seem to be the most effective. A common tactic is this:
I will not reinstall Windows for you. In order to continue to get free tech support from me (a $60 an hour value — in Iowa) you must move to Linux. This will require an adjustment on your part, but it will be much better than using the broken Windows install you have now.
It’s often softened with, “if you hate Linux enough, after a month, I’ll put Windows on for you.”
The softening convinces users they can take the month of torture. And sometimes they end up liking it!
Of course, often, they’ll just find another geek. And if they do that: More time for you to do something you enjoy!
Some of us have already found other ways to not work on people’s computers for them. My personal favorite is not associating with many people who would ask me
.
–There’s nothing worse than someone standing over your shoulders asking you what’s wrong while you’re trying to figure out what’s wrong and then doubting your intelligence because you couldn’t identify the problem instantaneously.
A simpler answer, based on my own “simplified model”:
“Windows comes pre-installed. The End.”
That doesn’t make people lazy or stupid. When you bought a new car, did you immediately re spray it or replace the engine with a better and more powerful one? No? Why not… because the car all ready came with a an engine. I guess that makes you stupid?!?
This ‘people are too stupid idea’ can apply to loads of things… your a geek so you use it for OS’s. It makes you feel better than other people. Manta drivers, for example, use the ‘people are too stupid idea’ with cars. A lot of Manta drivers would think your an idiot for using your car as is… and buying a car from a dealer, well that’s just like buying a Dell pre-installed with Windows.
Maybe you should learn about Psychology before you take shots at it… and not that ‘I can read your mind’ crap you see in American films – I mean real Psychology. You may find it useful and will probably benefit your life.
I mean real Psychology. You may find it useful and will probably benefit your life.
I’ve studied Psychology at the VU University here in Amsterdam for two years, so I kind of find your remark, well, off the mark.
When you bought a new car, did you immediately re spray it or replace the engine with a better and more powerful one? No? Why not… because the car all ready came with a an engine. I guess that makes you stupid?!?
Sigh. What part of ‘switching’ don’t you understand?
“That doesn’t make people lazy or stupid. […]Maybe you should learn about Psychology before you take shots at it…”
I didn’t say anything about people being stupid, yet you assumed that’s what I meant? What would Freud infer from that…? 😉
That you’re sexually attracted to stupid people and so you should probably be a practicing psychiatrist.
I don’t get it, where did he say anyone was stupid or lazy? Did you click the wrong reply link?
-1 for reading in.
What about the fact that the majority of new computers come with an OS pre-installed? I would venture to guess that the vast majority of today’s computer users stick with whatever OS came with their machine. Most users have never (re-)installed an OS from scratch and don’t care enough to be bothered.
Most users have never (re-)installed an OS from scratch and don’t care enough to be bothered.
Yes. Which is exactly what I’m saying. I’m speaking of switching, remember?
Edited 2006-09-26 16:45
It costs (be it time,learning curve) something in advance and it’s because of lack of sufficient information uncertain what to gain.
But then I remembered that I don’t want to use the BeOS.
Switching isn’t just a matter of processing arguments. It doesn’t, for example, matter if you can persuade someone to move to a different operating system if they cannot use that operating system. If they cannot install an operating system, regardless of whether they purchase it or not after being persuaded by your argument, they may never actually use it. If they cannot run the operating system without buying a new computer, they may simply not be able to afford to buy it no matter how thoroughly you have convinced them that it is a better alternative. There is also the problem of them not being able to switch if they depend upon software or hardware that does not work with the operating system, no matter how compelled they are to switch by your argument. If they switch to the operating system, and find that it is completely alien to them and they cannot do what they want, they may simply go back no matter how thoroughly you have convinced them that it is superior.
Argument processing is simply the initial phase in any movement, because outside of purely ideological things, after someone has been persuaded to a position they need to actualize the position and that has many of its own impediments.
Though it is interesting how fringe operating system and programming language fans have similar hang-ups with the activities of others. Why don’t the “stupid” get how totally awesome my $OBSESSION is? It’s like, totally better.
And in line with my daily experiences. Digg it! http://digg.com/linux_unix/The_Elaboration_Likelihood_Model_Why_Peo…
Thom already did
Lets keep things simple.
> Let’s start with motivation.
Let’s start with hardware and software support.
My computer is not usable with Linux.
My favourite program does not run well on Linux (even in Wine).
My favourite web browser does not run well on Linux.
It’s this simple: If you want me to use an operating system it must run on my computer and it must run programs capable of performing the tasks I want to perform.
Hear, hear
You’re right on the mark.
Because when you’re switching OS, you’re not only learning a new OS, you have to find and learn all the replacement softwares you had under Windows.
And if you are REALLY switching, you should not use Wine… Why running unstable (because of Wine) Windows apps under Linux?
So you need a big motivation in order to change OS and learn a bunch of new softwares… And in this world, that means you really need to HATE Windows to the bones in order to switch…
As an infomercial (teleshopping) junkie I love to watch those in the late hours. Sick and twisted, I know. I wasn’t aware that Zeta had an infomercial, if anyone has a link to where I can view it I would be most grateful. I get to see Zeta in action and I’m curious about how they are marketing it in the infomercial.
As an infomercial (teleshopping) junkie I love to watch those in the late hours. Sick and twisted, I know. I wasn’t aware that Zeta had an infomercial, if anyone has a link to where I can view it I would be most grateful. I get to see Zeta in action and I’m curious about how they are marketing it in the infomercial.
Do you speak german? To my knowledge the infomercial was or still is run in germany.
On a side note, I think refering to regular users who aren’t necessarily technically inclined as stupid isn’t the best way to attract them to an alternative platform.
Edited 2006-09-26 19:55
Unfortunately I don’t speak german. Its only english for me so we can disregard the infomercial request. Darn.
‘if the alternatives to Windows are so much better, why aren’t people en masse switching to them’
If the alternatives to windows were so much better, many people would switch, but they are not.
And I do use linux 90% of my time(Fedora core 5), but I still think it sucks in many ways. But for what I do, it sucks less then windows, in the areas importent to me.
If the alternatives to windows were so much better, many people would switch, but they are not.
I think you’re onto something interesting here. In what way is Windows better than the others? My answer; it’s better in terms of widespread adoption. What this means is that Windows’ best feature is its monopoly. That’s a fairly depressing thought IMO.
I don’t think that Windows are better then linux*, but I don’t really think that linux in general are better then windows on the desktop. And switching OS is a complicated and time consuming process, so for a user to switch, there need to be a good reason, and I don’t think there in general are that right now.
*When saying Linux, i really mean: The different linux distributions based on the linux kernel, not the linux kernel itself.
I’ve used a lot of operating systems and I know why I have not switched to any of them. It’s because I like Windows better.
yea…. sure!
Preinstalled OS fits nicely in this argument.
Consider some peripheral points:
—————
Dell, HP, or whoever KNOWS what they’re doing. So if they install windows, it must be pretty good.
Similarliy, MS is a brand name. It must be higher quality.
Only nerds use linux. I just want a computer. I don’t care about what goes on inside.
—————
So some regular user not willing to go though the central route is going to pick up on these queues and go the peripheral route to determine that windows should be their choice.
“To put it bluntly: stupid people are unable to process complicated messages.”
And smart people try to not waste their time processing complicated messages. That’s why I try to stay away from Unix unless necessary
Unfortunately, “when trying to convert Windows users to another platform, advocates often try to appeal to those users’ central route of processing information” and do it in a manner that is completely opposite to “communicator’s physical appeal, glib speaking style, or pleasant association”. Most often those appeals come in forms like “Mac OS X is light years ahead of MS Windoz” or “I guess you like running spyware and having you computer crash all the time, otherwise you would’ve installed Linux by now”
Edited 2006-09-26 19:04
You need a situation in which a decision is necessary before you get serious thought. Sometimes its having to buy a new computer because the old one is clearly not performing that forces a decision. Shall you replace it with another Mac or go to Windows. At that point all your dissatisfactions crystalize, you formulate a coherent argument, and decide.
Sometimes its a growing worry about security, and you realise you cannot be sure you are running Windows securely, and have to do something different now.
Or, you have almost no money and your old Quadra dies on you. Your support person says, either spend 800 on a new Mac, or buy a white box base unit for 200, keep your existing screen, and run Linux on it. You think about that holiday you’ve been looking forward to and you say, go for it.
But its only when a decision of some sort is necessary that most people think seriously about OSs.
I don’t agree with Thom on one thing. In decision mode, most people are very able to think intelligently about what is right for them in the way of an OS. They usually discuss it coherently and intelligently and take on board whatever arguments and facts you offer, and they have a pretty good idea of what they need and what’s right for them. But I agree, in the abstract, its not something that interests them.
Its not too different from cars. When their car needs replacing is when most people start to think properly about it. Before then they just feel, why bother?
I am so sick of these dang “why I switched to this” or “why people won’t switch to this” type articles… I mean this dead horse has been beaten to a pulp already. Please write about something else!!!!!!!!!!!!!
Where does personal preference come in on the elaborately obtuse psych flowchart? Can someone be smart enough to understand the issues, and still decide not to switch?
I am not a stupid person. I have used, and written software for, many operating systems. I currently dual boot between Windows and Linux, and I have half a dozen other OSs loaded up in virtual machines. At the end of the day, I keep coming back to Windows. Why? Because I get more done there. Other people may get more done in other environments. Good for them! Isn’t it great to live in a day and age when we have that choice. But don’t think that your choice is the right one for me, and don’t think that I make my choices because I’m too stupid to make yours.
Maybe the zealots are too stupid to process the fact that many people, after having heard the facts, just don’t *want* to switch.
Besides, this whole exercise is based on the flawed premise that Linux or OSX is “better” than Windows anyway. That’s subjective at best. For me and what I do, it’s a false premise. Are you too stupid to get that?
Let me be blunt – It’s a stupid article, a stupid debate, and anyone that doesn’t completely agree with me is just too stupid to understand what I’m saying. So there.
The salesmen prefer to SELL something that can handle a lot of (fancy) peripherals (ie. sony atrac players, pocketpcs, and some other windows only devicers) so their customers will come again and BUY a lot of software (and h/ware). They only want to SELL this “OS”.. even there are BETTER than it!
Just look at (almost) any (branded) pc and every laptop (exept macs) => THEY ALL have win licence on them! This forces the most of their owners to KEEP that OS and not to “sacrifice” it (even they paid for it without to know that) for a new “uncertain-supported” -according to the salesman- OS…
..and I am “talking” about a majority of “customes” young people that HAVE no IDEA about OS/computers.. just they want (too) something to do “everything” including games (what else..)
Its a marketing BRAINWASHING.
Can’t the article really be summarized as “People care when the difference matters to them, and most people don’t care?”
Seriously, all this proves is what the Luis Villa article said: If Linux is going to take off, it’s going to have to come preinstalled so that people can buy it and not worry about it.
‘Not worry’ does require a degree of hardware and software support Linux may (or may not) have yet. But that’s yet another Linux on the Desktop rant.
op-er-ating sys-tem? whats that?
Win-Doze?
um… i dont think i have those… i have a Dell… i think? right?
what every it is…. i know its version… 3.0
people (meaning the general puplic) dont switch, because they dont know there is anything to switch. let alone knowing they have any options on what to switch to!
for a very large chunk of computer users… that may be aware they have a “COM-PU-TER” and they may know where the start button is… but as far as the “OP-ER-ATE-ING SYS-TOM” “…oh… um, maybe my son knows…. hey a computer genious”
the common PC… is just a toster for most….
POP quiz….. dont look! what brand of toaster do you have in your kitchen RIGHT NOW?
i bet 4 out of 5 people get that question wrong!
and that is why people dont switch!
Even people in the industry have no idea, how do you expect the person on the street to?
The amount of real knowledge out there is limited and most people just get sucked into the 30sec info they are bombarded with on Television (Drug of a Nation, feeding ignorance, breeding missinformation).
Sorry, I couldn’t but help quote that line.
Companies like Microsoft Understand this as does Apple but unfortunately for Apple they missed the boat when the PC industry took off. Then again they have their crappy IPod which every man, woman, child and dog has (another crap product for the masses).
To sum it up…
People are not stupid.
They don’t care about how stuff works.
When stuff doesn’t work, they think they are stupid.
Conclusion: People don’t know what they need to know.
is why complicate things like this discussion?
A good analogy of this whole discussion…
My car came with an engine. If I want, I could put a different engine in it for whatever reason I could figure on.
Average person: Why bother changing the engine if it gets me from Point A to Point B?
Fanatical or more technical person: But I want to go fast as or be more fuel efficient to get from Point A to Point B?
All of my computers came with Windows (or built with high end hardware so only have Windows drivers available), does what I need it to do, and runs the software that I like to run. I sm technical and have used Linux in the past but then again I like to keep life simple and not invest in more time than I have to learn or deal with something so inconsequential for me to get from Point A to Point B.
If I recommend a home O/S for people, it is always either Mac OS X or Windows, never Linux, depending on the needs and skill set of the person. In fact, I’d go all Apple myself if I didn’t enjoy gaming and have lots of PC hardware lying around. That’ll probably change if Apple puts some decent high end video cards in the Intel iMacs.
My two cents…Brissietex
Being a Windows power user myself, the reason why I haven’t switched is because I can’t see myself better off on another OS than I am now. When somebody tries to convince me to switch, they often talk about instability, spyware, and other problems I just don’t have personally.
And then when they run out of arguments, they start throwing around words like ‘evil’, ‘freedom’, etc. Once they’ve gotten to that point, there’s really no point in discussing the issue any further. If you want to accuse me of being immoral because you don’t like the license of the applications I use, there’s just not a whole lot I have to say to you.
“Being a Windows power user myself, the reason why I haven’t switched is because I can’t see myself better off on another OS than I am now.”
well…. thats exactly WHY i switched…. i am a windows power user my self (pat me on the back, thanks you very much) and now… i have become and OSX and Linux “power user”….. so i guess that make me MORE POWERFUL THAN YOU!!!
Moahhhaahhhhhh!
I think I found a typo:
“With involvement is ment:” should rather be “With involvement is meant:”
The text is next to the explanation chart.
So if this is my only criticism I’d guess that’s a fairly high praise, considering what kind of person I am
I have never really told anybody to switch to linux.
Why? The answer is quite simple:
Most of the smart and geeky guys I know already have switched.
The rest should really stay on Windows because I don’t want to be the local linux geek keeping their pcs running.
If I had one cent for every time I fixed or reinstalled a broken Windows… you get it.
I’m just glad all the guys I know don’t come running to me all the time because they know <insert wannabe Windows wizard here>.
Their damn machines are buggy and full of crap-ware all the time but I just don’t care anymore.
And this is why:
If I had one cent for every time I told them “DON’T EVER DO THAT AGAIN” and they did it again – well, Bill Gates would seem a very poor person to me.
So my bottomline is:
Only the guys who care to take advice switch and that’s a good thing(tm).
When the vast majority of windows programmers are running 2 tier web servers, they learned from “Learn Asp.Net in 24 hours.” then, j2ee is going to be a tough sell.
Of course, they’d be FAR BETTER PROGRAMMERS, get paid more and respected, if they learned j2ee, but, that’s time consuming work. But, the real issue this article doesn’t address is windows is losing or has completely lost the top end.
http://www.javapassion.com/
‘if the alternatives to Windows are so much better, why aren’t people en masse switching to them?’
According to whom? *NIX users? Let’s go on about lack of software and hardware support, people need this in order to care about switching. Oh wait, this has been discussed a million times before. Alright, let’s go on with the difficulty in doing things that are quite simply done in Windows. Oh wait, this has been discussed a million times before. Hmm, let’s talk about the fact that Windows is pre-installed on PC’s and is advertized and really requires no alternative to most people, oh right, it’s already been discussed a million times already. My mistake.
It’s pretty bad when a psychological investigation is made in order to understand why people won’t switch. The answer is so simple.