Apple today announced the availability of new software tools and technologies that enable developers to create groundbreaking app experiences for Apple Vision Pro — Apple’s first spatial computer. Featuring visionOS, the world’s first spatial operating system, Vision Pro lets users interact with digital content in their physical space using the most natural and intuitive inputs possible — their eyes, hands, and voice. Starting today, Apple’s global community of developers will be able to create an entirely new class of spatial computing apps that take full advantage of the infinite canvas in Vision Pro and seamlessly blend digital content with the physical world to enable extraordinary new experiences. With the visionOS SDK, developers can utilize the powerful and unique capabilities of Vision Pro and visionOS to design brand-new app experiences across a variety of categories including productivity, design, gaming, and more.
I’m genuinely interested to see if third party developers can come up with better use cases for Apple’s VR headset than Apple itself did.
So companies have burned billions on this. Apple decides to join in. Sets the price of hardware x10 and acts like Vision OS SDK will make it all worth it. For whom? Ridiculous.
I don’t totally disagree, but keep in mind the current product is targeted at developers who want to get ahead of the curve before a cheaper consumer-oriented version is released.
Moochman,
More competition is good for markets including AR/VR, so I wouldn’t complain about it. That said, it does seem like the market is smaller than the amount being invested would suggest. But unlike other startups that need to justify their investments, dollars are so cheap to apple that it just doesn’t matter how they spend them. Spending several hundred million on this is practically irrelevant to apple’s bottom line. This is a foreign concept to us working class normies, but those with so much wealth can actually have troubling finding things to spend it on. Billions & trillions of dollars does that.
Apple is very good at packaging consumer solutions. Which is why they dominate markets when they finally enter them, regardless of there having been earlier players. This has happened time and time again; the iPhone was not the first smartphone, and companies had burned billions on it as well. But I think the iPhone ended up being a net positive, since they got many things right and we take them for granted now.
The price is ridiculous because we are not the target market. And this is their “pro” SKU, which will always be their premium tier and thus on the high end in terms of pricing.
For developers, content creators, and professional use cases. The $3K is not a bad deal, given the capabilities of the HW.
Usually it will take 1 or 2 more generations before the actual consumer googles come out. Probably around the $1Kish range.
Apple is turning into 2000’s Microsoft. Spending millions on things like VR headsets and self driving cars to attempt to catch up to the competition, and then most likely throwing away the results.