Today, we’re releasing the first developer preview for the Privacy Sandbox on Android, which provides an early look at the SDK Runtime and Topics API. You’ll be able to do preliminary testing of these new technologies and evaluate how you might adopt them for your solutions. This is a preview, so some features may not be implemented just yet, and functionality is subject to change. See the release notes for more details on what’s included in the release.
We’ll see if this initiative will have a material impact on user privacy on Android, but I have my sincerest doubt. Even if does make more applications respect your privacy, I have a feeling this is going to be a classic situation of “rules for thee but not for me” (a phrase far newer and more recent than I realised).
Thom Holwerda,
I’ve never heard this phrase before, but it definitely seems to fit the tech giants (google, apple, facebook, microsoft).
As far as the new privacy sandbox program…
…well truthfully I’m not that interested in tech companies enabling new advertising solutions.
Release a version of android that officially blocks the ads and trackers entirely, now that would be a much better selling point! 🙂
“We recently announced the Privacy Sandbox on Android to enable new advertising solutions that improve user privacy, and provide developers and businesses with the tools to succeed on mobile.”
Hope they hooked a generator up to Orwell’s corpse.
Privacy. What is that? Long gone.
“The Privacy Sandbox on Android aims to develop new technologies that improve user privacy and enable effective, personalized advertising experiences for mobile apps.”
So now we are selling advertising tracking as privacy. It also very much smells like FLoC. Ingsoc, sorry, Google has studied doublespeak well.