Microsoft is ready to be loved again

“We have bigger hopes, higher aspirations for Windows,” Microsoft CEO Satya Nadella said on Wednesday, standing on a stage above a secret room filled with crazy holographic technology. “We want to move from people needing Windows to choosing Windows, to loving Windows. That is our bold goal.” He’s right: love is a problem that Microsoft needs to solve.

I use Windows because out of the options, it’s the one that bugs me the least. Now, I have a tendency to dislike all software – it’s crazy how many faults and problems we accept in software – so it’s unlikely they’ll ever get me to ‘love’ anything, but I still get the general idea: without dominance, mobile users need to choose Windows willingly. This is new ground for Microsoft.

45 Comments

  1. 2015-01-23 11:22 pm
    • 2015-01-24 1:09 am
  2. 2015-01-24 12:16 am
    • 2015-01-24 12:29 am
    • 2015-01-24 1:06 am
    • 2015-01-24 5:29 am
      • 2015-01-24 5:56 am
        • 2015-01-25 12:54 pm
          • 2015-01-25 7:10 pm
          • 2015-01-25 9:15 pm
  3. 2015-01-24 3:15 am
    • 2015-01-24 3:43 am
    • 2015-01-24 5:44 am
  4. 2015-01-24 9:00 am
    • 2015-01-24 11:06 am
      • 2015-01-24 12:36 pm
      • 2015-01-24 12:41 pm
      • 2015-01-25 9:22 pm
  5. 2015-01-24 12:59 pm
    • 2015-01-25 1:33 am
    • 2015-01-26 8:25 am
  6. 2015-01-24 1:13 pm
    • 2015-01-24 3:25 pm
    • 2015-01-24 9:14 pm
    • 2015-01-25 9:45 pm
  7. 2015-01-24 1:46 pm
    • 2015-01-24 6:14 pm
      • 2015-01-24 8:02 pm
        • 2015-01-24 10:40 pm
          • 2015-01-25 8:01 am
        • 2015-01-25 6:07 am
          • 2015-01-25 7:55 am
          • 2015-01-25 4:24 pm
          • 2015-01-25 8:03 pm
          • 2015-01-26 12:24 am
          • 2015-01-25 5:24 pm
          • 2015-01-26 9:13 am
          • 2015-01-28 2:30 pm
    • 2015-01-24 9:35 pm
  8. 2015-01-24 10:17 pm
  9. 2015-01-25 1:30 am
  10. 2015-01-25 10:03 pm
  11. 2015-01-25 11:27 pm
    • 2015-01-28 5:42 pm