“Companies are keeping a close eye on the jailbreaking community as at least one big brand demonstrates willingness to advertise on Cydia, the unofficial store for unsanctioned third-party programs which can be installed on jailbroken iPhones, iPods and iPads. Car manufacturer Toyota is reportedly running adverts in the Cydia store to promote their iPhone user interface theme, also distributed through the store. The adverts and the theme are part of Toyota’s advertising campaign for the 2011 Scion tC vehicle.”
