Microsoft is bringing annoying Windows 11 Start menu ads to Windows 10

Earlier this year, Microsoft introduced a so-called “Account Manager” for Windows 11 that appears on the screen when you click your profile picture on the Start menu. Instead of just showing you buttons for logging out, locking your device or switching profiles, it displays Microsoft 365 ads. All the actually useful buttons are now hidden behind a three-dot submenu (apparently, my 43-inch display does not have enough space to accommodate them). Now, the “Account Manager” is coming to Windows 10 users.

↫ Taras Buria at Neowin

Yes, this is a really small ad int he grand scheme of things, but the mere concept of my operating system showing me all kinds of ads and upsells, as both Windows and macOS have been doing aggressively for years now, is so deeply offensive to me. It shows such utter disrespect to me as a user, and shows that Microsoft and Apple see me not as an end user, but as a ripe plum ready to be bled dry at every turn. It’s revolting.

As the latest release, Windows 11 has always been the most ad-ridden of the Windows releases still in use, but it seems Windows users can’t escape the onslaught either. I’m especially expecting ever more aggressive ads and upsells for Windows 11 to appear in Windows 10 now that the 2025 cutoff date for Windows 10 support is nearing, of course appearing at the most inopportune times – because everybody loves a giant fullscreen ad on your operating system when you’re trying to give a presentation or meet that tight deadline you forced yourself yo stress about by playing a bit too much League of Legends.

If you want an ad- and upsell-free operating system, your options are legion – there’s countless Linux distributions and the various BSDs to choose from.

20 Comments

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