Google to websites: let us train our AI on your content, or we’ll remove you from Google Search

Google now displays convenient artificial intelligence-based answers at the top of its search pages — meaning users may never click through to the websites whose data is being used to power those results. But many site owners say they can’t afford to block Google’s AI from summarizing their content.

That’s because the Google tool that sifts through web content to come up with its AI answers is the same one that keeps track of web pages for search results, according to publishers. Blocking Alphabet Inc.’s Google the way sites have blocked some of its AI competitors would also hamper a site’s ability to be discovered online.

↫ Julia Love and Davey Alba

OSNews still relies partially on advertising right now, and thus Google continues to play a role in our survival. You can help by reducing our dependency on Google by supporting us through Patreon, making donations using Ko-Fi, or buying our merch. The more of you support us, the closer to reality the dream of an ad-free OSNews not dependent on Google becomes. OSNews is my sole source of income, and if that does not work out, OSNews will cease to exist if I’m forced to find another job.

Due to Google’s utter dominance on the internet, websites and publishers have no choice but to accept whatever Google decides to do. Not being indexed by the most popular search engine on the web with like 90% market share is a death sentence, but feeding Google’s machine learning algorithms will be a slow death by a thousands cuts, too, for many publishers. The more content is fed to Google’s AI tools, the better they’ll get at simply copying your style to a T, and the better they’ll get at showing just the little paragraph or line that matters as a Google result, meaning you won’t have to visit the site in question.

It’s also not great for Google in the long-term, either. Google Search relies on humans making content for people to find; if there’s no more quality content for people to find, people aren’t going to be using Google as much anymore. In what is typical of the search giant, it seems they’re not really looking ahead very far into the future, chasing short-term profits riding the AI hype train, while long-term profits take a back seat. Maybe I’m just too stupid to understand the Silicon Valley galaxy brain business boys, but to a simple man like me it seems rather stupid to starve the very websites, publishers, authors, and so on that your main product relies on to be useful in the first place.

I honestly don’t even know how much of OSNews’ traffic comes from Google, so I don’t know how much it would even affect us were we to tell Google’s crawlers to get bent. My guess is that search traffic is still a sizable portion of our traffic, so I’m definitely not going to gamble the future of OSNews. Luckily we’re quite small and I doubt many people are interested in AI generating my writing style and the topics I cover anyway, so I don’t think I have to worry as much as some of the larger tech websites do.

11 Comments

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