An inside look at YouTube’s new ad-free subscription service

The new option is called YouTube Red. It costs $9.99 per month and will be available for purchase on October 28th, starting in the US, then rolling out worldwide. Along with removing ads, subscribers will be able to save videos for offline viewing, and keep videos running in the background on mobile. That means you can listen to a music video or a TED Talk while checking email or surfing Instagram. That monthly fee also gives you access to Google Play Music, meaning you get two streaming services for the same price Spotify or Apple Music charge for one without video. As a final enticement, YouTube will also begin putting new, exclusive content behind a paywall.

I use YouTube a lot – several hours of let’s plays a day – but the number of YouTube ads I get is so small – maybe once every ten videos, and always skippable – that I don’t really see the need to pay €10 a month to get rid of them.

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