How Apple and Samsung like their customers

Chris Nacca has posted an interesting video, in which the startup times of applications are compared between a Nexus 5 (released about a year ago) and the brand new iPhone 6. As you can see in the video, application startup times are essentially the same between the two devices, and in both cases, applications open very quickly.

This raises an interesting question, more so because of this article I read on The Verge today, about some guy who was very depressed about his brand new iPhone 6 Plus because he couldn’t use it with one hand. Aside from two obvious points – one, you have two hands, and two, didn’t you know how big the phone was? – it struck me that with phones being used almost exclusively for very lightweight tasks, why would you rush out and buy the latest iPhone or Galaxy or whatever when it doesn’t bring you any obvious benefit?

The iPhone 5S, or even the 5, is still a perfectly fine, fast, and capable phone, and other than getting a larger screen, upgrading to an iPhone 6 or 6 Plus will get you absolutely nothing. If even a year-old Nexus 5 that’s only half the price gives you about the same performance when checking Twitter, Facebook, Instagram, and so on, what’s the point in spending $700-$900 on the new iPhone or Galaxy?

The video is not interesting because a Nexus 5 and iPhone 6 show equal application startup performance, but because it illustrates that the specifications race has already run its course. On desktop computers, newer machines at least give you better gaming performance, but on phones? Are you going to notice that little bit of extra AA or whatever the iPhone 6 is going to give you over the 5S?

Phones have really gotten into the numbers game, and it serves absolutely nobody, except the bank accounts of Apple and Samsung. The person in The Verge article is exactly how Apple and Samsung like their customers: rushing out to buy the latest and greatest phone, without giving it any obvious thought – not because they need it, but because they feel inferior if they don’t have the latest and greatest, actual needs be damned.

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