That time Microsoft forgot the southern hemisphere’s seasons are opposite to the northern hemisphere’s
Whether you like Microsoft and its products or not, the one thing we can all agree on is that the company is absolutely terrible at naming things. Sometimes I feel like managers at Microsoft get their bonuses based on how many times they can rename products, because I find it hard to accept that they’re really that inept at product naming in Redmond. I mean, just look at my recent article about the most Microsoft support document of all time. Bonkers.
While the list of examples of confusing, weird, unclear, and strange Microsoft product names is long, let’s go back to that weird moment in time where Windows updates were suddenly given names like the “Fall Creators Update”. As with every naming scheme Microsoft introduces, this one was short-lived, but for once, we have an explanation. Raymond Chen explains:
It was during an all-hands meeting that a senior executive asked if the organization had any unconscious biases. One of my colleagues raised his hand. He grew up in the Southern Hemisphere, where the seasons are opposite from those in the Northern Hemisphere. He pointed out that naming the updates Spring and Fall shows a Northern Hemisphere bias and is not inclusive of our customers in the Southern Hemisphere.
The names of the semiannual releases were changed the next day to be hemisphere-neutral.
↫ Raymond Chen
If you live in the northern hemisphere – and you can’t live much more north than I do – you don’t often have to think about how the seasons in the southern hemisphere are reversed. We all know it – I assume, at least – but it’s not something that we’re confronted with very often, as our media, movies, books, and so on, all tend to be made in and for consumers in the northern hemisphere. I’m assuming that people in the southern hemisphere are much more acutely aware of this issue, because their media is probably dominated by stories set in the northern hemisphere, too.
It’s wild that Microsoft ever went with a seasonal naming scheme to begin with, and that it somehow slipped through the cracks for a while before anyone spoke up.