Even John Siracusa thinks Tim Cook should step down
John Siracusa, one third of the excellent ATP podcast, developer of several niche Mac utilities, and author of some of the best operating system reviews of all time, has called for Apple’s CEO, Tim Cook, to step down. Now, countless people call for Tim Cook to stand down all the time, but when someone like Siracusa, an ardent Mac user since the release of the very first Macintosh and a staple of the Apple community, makes such a call, it carries a bit more weight.
His main argument is not particularly surprising to anyone who’s been keeping tabs on the Apple community, and the Apple developer community in particular: Apple seems to no longer focus on making great products, but on making money. Every decision made by Apple’s leadership team is focused solely on extracting as much money from consumers and developers, instead of on making the best possible products.
The best leaders can change their minds in response to new information. The best leaders can be persuaded. But we’ve had decades of strife, lawsuits, and regulations, and Apple has stubbornly dug in its heels even further at every turn. It seems clear that there’s only one way to get a different result.
In every healthy entity, whether it’s an organization, an institution, or an organism, the old is replaced by the new: CEOs, sovereigns, or cells. It’s time for new leadership at Apple. The road we’re on now does not lead anywhere good for Apple or its customers. It’s springtime, and I’m choosing to believe in new life. I swear it’s not too late.
↫ John Siracusa
I reached this same point with Apple a long, long time ago. I was an ardent Mac user during the PowerPC G4 and G5 days, lasting into the early Intel days. However, as the iPhone and related services took over as Apple’s primary source of income, I felt that Mac OS X, which I once loved and enjoyed so much, started to languish, and it’s been downhill for Apple’s desktop operating system ever since. Whenever I have to help my parents with their computers – modern M1 and M2 Macs – I am baffled and saddened by just how big of a convoluted, disjointed, and unintuitive mess macOS has become.
I long ago stopped caring about whatever products Apple releases or updates, because I feel like as a user who genuinely cares about his computing experience, Apple simply doesn’t make products for me. I’m not sure replacing Tim Cook with someone else will really change anything about Apple’s priorities; in the end, it’s a publicly traded corporation that thinks it needs to please shareholders, and a focus on great products instead of money isn’t going to help with that.
Apple long ago stopped being the beleaguered company many of its most ardent fans still seem convinced that it is, and it’s now one of those corporate monoliths that can make billions more overnight by squeezing just a bit more out of developers or users, regardless of what that squeezing does to the user experience. Apple is still selling more devices than ever, and it’s still raking in more gambling gains through digital slot machines for children, and as long as that’s the case, replacing Tim Cook won’t do a goddamn thing.